KAROLINA ALVEKRANS

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The OG

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Integrated Campaign Graphic Design Motion Graphics

As the originals of breakfast culture, Kellogg’s is back — bigger, bolder, and full of swagger.

Working with the team at Leo Burnett, I helped bring See You in the Morning to life — a campaign celebrating 117 years of breakfast rituals, rolled out across TV, digital, social and OOH.

We were briefed to distill Kellogg’s down to its most iconic elements: playful typography, vibrant colours and a confident energy. The ‘OG’ in the logo has always been there — this time, we let it take center stage, reinforcing Kellogg’s as the original breakfast brand.

Through bold creative and smart media placements, we brought Cornelius’ signature style to streets across Europe waking up the nation to why Kellogg’s remains the ultimate breakfast classic.

Credits

AGENCY Leo Burnett UK

TEAMMark Elwood
Marcus Aitman
Joe Miller
Miriam Menendez
Charlotte Coughlan
Tegwen Tucker
Laura Wilkin

MY ROLEGraphic Design & Motion