WITH PENTAGRAM LONDON
Transforming the world’s greatest motorcycle event into a digital-first global entertainment brand.







SECTOR
Broadcasting

DISCIPLINE
Brand Identity
Motion Graphics
Typography

CREATIVE DIRECTOR
Angus Hyland

COLLABORATORS
Nomad 
F37® Foundry (custom typeface)
Roger Taylor (artworking)
PENTAGRAM TEAM
Jack Brown
Daren Howells
Federico Gaggio
Ruth Jamieson
Ashley Johnson
Eoghan McMahon
Ishaan Pamnani
Daniela Perez
Kimaya Sarin
Charlotte Selby
Shirley Wang
Alex Wright