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Lenus
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Brand Identity
 Motion Design  Art Direction
Lenus approached Pentagram to help them stand out in the fast-moving digital health and wellbeing space, while ensuring it didn’t come across as too masculine or narrow in its execution.They were seeking to lead the way in health coaching by taking a new holistic approach, accelerating the global holistic health revolution and empowering, educating and growing the next generation of health coaches. 

Our new new graphic language, colour palette, photography and tone of voice all work together to position Lenus as a force for change within the health and fitness coaching industry.
 
Another key element of the graphic style is introducing signatures into the communications, a highly personal and unique moment which emphasises the individuality and trust amongst health coaches and Lenus. 

It was important the typography remained neutral enough to work across all applications and had a quietly professional and authoritative tone. Paired with rich lifestyle-inspired photography which places people at the very heart of the brand, it communicates the stories and motivations behind the brand. 

The geometric graphic language which runs throughout the brand reflects the brand principles in a subtle, but highly distinctive and effective way. 

Credits

AGENCYPentagram London

CREATIVE DIRECTORAngus Hyland

PROJECT TEAM Jack Brown
Eoghan McMahon
Daniela Perez
Charlotte Selby
Alizee Taimiot
Shirley Wang

MY ROLEArt direction
Concept development
MotionCOLLABORATORSSayeed Islam
OD&A
Opening Line
Roger Taylor
Spurwing