KAROLINA ALVEKRANS

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Channel 5
Campaign Identity
Motion Design 

Channel 5 is the fifth terrestrial TV channel in the UK. The channel has evolved rapidly over the last few years, commissioning many very popular original British shows that feature big-name talent. Despite the big campaigns accompanying these, research revealed that audiences are still constantly misattributing these shows to Channel 5’s competitors. 

Channel 5 approached us to create a series of heavily branded ads showcasing a variety of its best new and established titles throughout the year. It was important that the branding was consistent and dominant so that the Channel 5 brand is always prominent alongside the individual programme brands. 

The solution was to create a highly flexible system that could contain a wide variety of content, featuring single, double and triple shows while maintaining a strong visual consistency across a wide range of media and formats. The modular system is inspired by the Channel 5 logo, not only creating a visual link, but maintaining strict usage rules independent of particular content.

Careful consideration was given to taking the static campaign into the digital environment through motion, in particular for social media, maintaining the Channel’s strong visual style but providing additional flexibility to showcase the content. 


Credits

 AGENCYPentagram London

CREATIVE DIRECTOR Angus Hyland

DESIGN TEAMJack Brown
Eoghan McMahon
Daniela Perez
Charlotte Selby

MY ROLEConcept development
Graphic design
Motion