KAROLINA ALVEKRANS

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Ankorstore
Brand Identity  Motion Graphics  Art Direction

 Ankorstore’s mission is to empower independent retailers, creators and brands by giving them the tools, technology 
and connections to thrive. We were briefed to bring this ambition to life and to craft a brand that’s as dynamic
and eclectic as the businesses it empowers.

In order to achieve their goals, Ankorstore needed to illustrate the wealth of products it boasted. We swapped static product shots for motion, making 3D objects whirl across screens 
and blurring the line between digital and physical.

Kinetic typography plays a huge role in this. Bold and modern, the type is always on the move. And the geometric GT Walsheim typeface anchors (pun intented...) the identity, 
with a leaf-shaped ‘r’ subtly nodding to growth, nature 
and connection.

To add even more depth, we introduced a system o faperture shapes – graphic portals that serve as gateways 
into Ankorstore’s world. These shapes work across both the 
digital and physical spaces, guiding users and creating moments of discovery, while amplifying the platform’s
sense of motion.

Credits



 AGENCYPentagram London

CREATIVE DIRECTORAngus Hyland

TEAMJack Brown
Gabrielle Knowles
Charlotte Selby
Shirley Wang

MY ROLEConcept development
Art direction
Motion COLLABORATORSJohn Grant 
Curtis & Co 
Martin Disley 
Irresistible Studios